The Value of Sports Dinner Sponsorship
THE RBC JCC SPORTS DINNER IS WHERE CHAMPIONS COME TO GIVE BACK
For over 30 years, the RBC JCC Sports Dinner has brought together the business and sports communities for an unmatched evening. Now in its 33rd year, the event continues to attract sponsors eager to secure their place and support this iconic gathering. So, what makes the Sports Dinner so special year after year? It’s the unique experience that goes beyond simply connecting with influential figures, according to Michelle Richier, President of ZLC Financial, the event’s long-time Guest Speaker Sponsor.
“What we enjoy most about the Sports Dinner is the sense of camaraderie it fosters,” says Richier. “It’s a fun, high-energy event where people can come together, celebrate sports, and also support a good cause. The event’s ability to highlight local and global athletes and create a lively atmosphere that combines philanthropy with entertainment is very special."
The Best of the Best
The RBC JCC Sports Dinner is renowned for bringing world-class athletes to Vancouver, each sharing personal stories of perseverance and incredible success. Past guests include legendary champions such as Richard Sherman, John McEnroe, Alexander Rodriguez, Shaquille O’Neal, Drew Brees, Jeremy Roenick, and “Sugar” Ray Leonard, each of whom offered insights and inspiration that resonated deeply.
“The event stands out for the exceptional caliber of athletes they feature as speakers and the unforgettable experiences they create for attendees," says Richier. “From the exciting speaker reveal to VIP meet-and-greet opportunities for sponsors and the intimate fireside chat, every detail is thoughtfully designed to engage and inspire. Combined with the meaningful cause it supports and the flawless execution, this event has become a highly anticipated and truly memorable experience."
The Power of Sponsorship
Becoming a sponsor for the RBC JCC Sports Dinner gives you the opportunity to connect with Vancouver’s elite — athletes, business leaders, and philanthropists — while supporting a cause that impacts thousands of lives every year. Sponsorship packages are tailored to your company’s goals, ensuring maximum visibility and engagement. Corporate table sponsorships like the MVP, All-Star, and Playoff packages allow you to attend the event with guests and meet the Guest Speaker while showcasing your brand and gaining access to other event perks. And new for 2026 is a Rookie package, exclusively for first-time sponsors looking to get in on the action.
“Sponsoring the JCC Sports Dinner provides our company with exposure to a network of like-minded individuals and businesses who share our values of community support," says Richier. “It allows us to align our brand with a well-respected organization, and it’s a great way to show our commitment to giving back. Additionally, it provides us with the opportunity to connect with clients and partners in a more personal and engaging setting."
Brand sponsorship packages are also available, specific to facets of the evening like the cocktail reception, dinner, live auction and more. Professional sports teams are also encouraged to take advantage of our club sponsorship opportunities to enjoy Sports Dinner, one of Vancouver’s most prestigious annual events.
As a sponsor, you’ll enjoy a VIP experience with premium seating, networking opportunities with corporate leaders, athletes, and clients and colleagues brought as guests. Many companies bring in top executives from across the country to mingle and connect, which is part of what makes the event a fantastic networking opportunity, especially for those in the development, real estate, and financial industries. Along with brand exposure across press, event materials, and social media, your sponsorship gives you the chance to make a lasting community impact by directly supporting the JCC’s mission.
A Partnership Built on Purpose
The annual RBC JCC Sports Dinner raises over $1 million each year to support programs at the Jewish Community Centre (JCC) of Greater Vancouver, making a real difference in the lives of thousands, from early childhood education to seniors’ services. Sponsoring the event provides the opportunity to align with an organization that values community support and positive social change.
Jess Musoke, director of special events and sponsorship, emphasizes that the event’s success is driven by its sponsors and the broader community.
“From the toasts shared between our sponsors to the smiles of those benefiting from our programs, it’s an evening that goes beyond prestige to create real community impact," she says. “It’s a marquee event everyone looks forward to, and we are endlessly grateful for the support of our sponsors.”
Ready to Make an Impact?
Sponsorship not only secures you a spot at the event with all the perks, but also connects you with a vibrant community of leaders, influencers, and athletes. To secure your spot and explore sponsorship packages, contact Jess today. Together, we can make a difference that lasts far beyond the final whistle.
